Thailand is fully committed to bringing the ASEAN Vision of a community of sharing and caring societies into reality. The issue was presented at the Ninth Conference of ASEAN Ministers Responsible for Information, held recently in Jakarta, Indonesia.
Director-General of the Government Public Relations Department Pramoj Rathavinij represented Khunying Dhipavadee Meksawan, Minister to the Prime Minister’s Office of Thailand, in this conference, which focused on the theme “Staying Connected to Advance a Caring and Sharing Community through Media.”
In his presentation on behalf of Khunying Dhipavadee, Mr. Pramoj recalled the decision by the ASEAN Leaders on accelerating the establishment of an ASEAN Community from 2020 to 2015. Like their friends in the region, the Thai people have started to build their caring and sharing society through strengthening the family institution, which is the basic unit in society.
The present Thai government is implementing three major development strategies, in response to its policy to develop the country into a “green and happiness society” under cultural diversity and Thai wisdom. These strategies, calling for a caring Thai society, an empowered society, and a moral society, focus on placing the people and community at the center in order to promote public participation in national development.
The Government is making every effort to strengthen the society based on the philosophy of Sufficiency Economy, advocated and developed by His Majesty King Bhumibol Adulyadej. It believes that this important fundamental concept for leading life in moderation with reasonableness and self-immunity against risks will not only lead to a green and happiness society, but will also help build a “caring and sharing society.” In this regard, state media outlets in Thailand have been urged to provide more content on efforts to create a society of integrity. Social integrity is one of the conditions needed for the successful application of Sufficiency Economy.
Thailand also called for ASEAN to advance ICT cooperation and development in building a connected, vibrant, and secure ASEAN Community. It pointed out that ASEAN should also use the existing networks, such as Asiavision, Eurovision, ASEAN News and Program Exchange, and ASEANWEB, as well as other news cooperation programs, to make the ASEAN brand better known outside the region.
In the Joint Media Statement issued at the end of the conference, the ASEAN Ministers Responsible for Information stressed the important role of the media and the information sector in ensuring that the peoples of ASEAN have a proper understanding of the larger objectives of ASEAN and the opportunities it offers to all in ASEAN. In order to achieve the objectives of the ASEAN Community, they agreed that more coordination and proactive measures are needed to increase information exchange and promote information flow and encourage the media industry to cover more ASEAN events and activities.
/Source: Thai Government's Public Relations Department